After a successful internal launch of the engaged learning advertising campaign on February 20, our new campaign will start appearing in various media linked to our various target markets. The campaign targets millennial, non-traditional and transfer students, parents, business leaders, potential donors and opinion leaders in our region. The first ad in the campaign ran in SCENE in tandem with our participation in the St. Patrick’s Day parade on March 17.
Our new student campaign aims to breakthrough the sea of sameness in University advertising and activate our engaged learning positioning by featuring the many stakeholders in the recruiting process.
Click here to view a sample of our new student campaign.
The campaign for parents and business leaders, etc. will be an advertorial-style campaign that runs in the Wall Street Journal, Cleveland Magazine, Cleveland Orchestra and Playhouse Square publications and others.
Click here to view an insert that recently appeared in the Wall Street Journal touting a number of recent CSU accomplishments.
To share your feedback on our new campaign, send an email to Rob Spademan, Assistant Vice President, Marketing, at r.spademan@csuohio.edu.
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